お問い合わせ

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社長ブログ：クマデ総研社長ブログ：クマデ総研


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台東区の産業振興事業団様のセミナー「目に留まるデザイン・パッケージ」に登壇します


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台東区の産業振興事業団様主催の「目に留まるデザイン・パッケージ」に登壇いたします。   来年2025年のNHKの大河ドラマは「べらぼう～蔦重栄華乃夢噺～」が決定されています。 蔦屋重三郎（つたや じゅうざぶろう）の物語です。1750年...
セミナー
2024.04.01
セミナー日々の仕事経営
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今年「なすべきこと」は？


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今年も始まりました。 お仕事の開始です。 「仕事」という言葉は辞書的に言えば「生計を立てるために行う事柄。職業。」となるのですが、「食べるためにやらなきゃいけないこと」のように、一般的にはあんまりやりたくないニュアンスがあるように感じられ...
日々の仕事
2024.01.08
日々の仕事経営
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2023年　あけましておめでとうございます


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あけましておめでとうございます。 弊社の年賀状は毎年干支のイラストと今年の決意を表した四字熟語をデザインしています。今年は「鳶目兎耳（えんもくとじ）」です。鳶（とび）のごとく遠くの物まで見分け、兎のごとく小さな音も聞き分けるというこの言葉...
日々の仕事
2023.01.01
日々の仕事経営
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原料高騰で値上げは止むを得ないけど、経営者が真にやるべきこと


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大王製紙、三菱製紙、日本製紙、中越パルプなどの大手製紙メーカーが値上げを発表しています。今年すでに2回も値上げを実施していますが、さらに11月から15%から25%印刷用紙や情報用紙の価格を引き上げる予定だと公表している。急激な円安で原燃料...
デザイン
2022.11.06
デザイン日々の仕事経営
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深谷商工会議所で「売れるパッケージデザイン・新商品開発セミナー」に登壇しました


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埼玉県の深谷は渋沢栄一氏が生まれた場所で有名です。それ以上に深谷ネギの方が有名かもしれません。昨年の大河ドラマで「青天を衝け」の舞台になったのがまさに深谷でした。駅を降りると渋沢栄一さんの様々なポスターや変な動画観光案内などがあちこちに点...
セミナー
2022.08.10
セミナーデザイン日々の仕事いただきもの
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函館の五稜郭タワーに登って思うこと


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学芸員さんの研修の仕事で函館に行きました。北海道はおよそ20年ぶりですし、函館は初めてです。出張に行くと時間のある時には各地の歴史博物館や民俗資料館、史跡などを見て回るのが好きなのです。もちろん地酒をいただくのも。 今回は日本の最後の内...
日々の仕事
2022.06.30
日々の仕事
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2022年のごあいさつ


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2022年が始まりました。 新型コロナウイルスの影響がだいぶおさまってきたと思ったら昨年末からまた増えてきました。 これまでにも、バブルの崩壊、東北大震災、リーマンショックなどを経験してきましたが様々な状況でも確実に経営を伸ばす会社があり...
日々の仕事
2022.01.05
日々の仕事
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美術館や博物館の学芸員さんへの研修会「展示グラフィックと集客ツール」


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毎年、九州産業大学様の主催で行われている美術館や博物館の学芸員さん向けの研修会「展示グラフィックと集客ツール」の講師を今年も務めさせていただきました。今回は宮崎県での開催でした。これで沖縄を含めて、九州の全県を一巡しました。 新型コロナ...
セミナー
2020.08.29
セミナーデザイン日々の仕事
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弘前大学の大学院の講義をさせていただきました


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  青森県、弘前大学の大学院の講義をさせていただきました。今年創設された、新しい大学院の科である、「地域共創科学研究科」のなかの2コマの時間をいただいて、講義をさせていただいたのです。 テーマは「成功する事業計画とは」と「マーケテ...
セミナー
2020.07.15
セミナー日々の仕事
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ホームページを新しくしました


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自社のホームページを８年ぶりにリニューアルしたのが、昨年の４月末。それから一年経たないうちにリニューアルをしました。昨年のリニューアルの目的は、スマホとセキュリティ対応のために行ったもので、記事の内容は８年前のものとほぼ変わっていませんで...
日々の仕事
2020.03.26
日々の仕事
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新型コロナウイルスの感染予防対策のため営業時間を変更させていただきます


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新型コロナウイルスの感染予防のため、誠に勝手ながら、しばらくの間時差通勤をさせていただくために、営業時間を下記の通り変更させていただきます。 ●これまで　　　　10時から18時 ●2月27日より　　11時から19時 お電...
お知らせ
2020.02.26
お知らせ日々の仕事
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野村克也氏の思い出とデータ野球


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野村克也氏とはあるクライアントのパーティーの席で一度ご挨拶したことがあります。2002年ころだからもう18年も昔のこと。ブランディングのお仕事のことででご挨拶をし、少し話をさせていただきました。隣には奥様の野村沙知代さんもいら...
日々の仕事
2020.02.12
日々の仕事経営
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「商品・サービスの魅力が伝わるチラシを自分で作ろう」のセミナー〈前半〉


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中小事業者・起業家の支援機関である公益財団法人 大阪市都市型産業振興センターが運営している大阪産業創造館様で毎年「自分で作る売れるチラシの作り方」をテーマにセミナーをさせていただいています。今年は「【実践ワークショップ】 商品・サービスの...
セミナー
2020.02.04
セミナーデザイン日々の仕事
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商売繁盛と事業繁栄と社運隆昌


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うちのデザイナー達と一緒に初詣に行ってきました。 私たちの会社は皇居のすぐ近くにあります。昔で言えば江戸城のお膝元ですので、ここら辺を司る鎮守である日枝神社にお参りしてきました。 毎年「商売繁盛」のお札を買って、弊社の...
日々の仕事
2020.01.07
日々の仕事経営
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「展示グラフィックと集客ツール」の研修を山形で行いました


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学芸員の研修のご報告です。ミュージアムに集客するためのチラシのデザイン、展示パネルのグラフィックデザイン、マーケティングの理論を伴ったコピーの書き方などを、持ち寄ったチラシを題材としてどのように改善してけば良いのかグループワークを通して学んでいきます。
セミナー
2019.12.20
セミナー日々の仕事
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